AI all-flash storage

Everpure (formerly Pure Storage)

All-flash data-center storage company. Renamed from Pure Storage to Everpure in March 2026, moving its NYSE ticker from PSTG to P (still listed). Won the industry-first DirectFlash design win at Meta, deploying 1-2 exabytes through FY2026, and licenses Purity and DirectFlash to hyperscalers as a high-margin IP strategy.

P Updated Jul 12, 2026 3 AI consumers· 1 recurring

Per the valuechain.wiki graph, Everpure (formerly Pure Storage) is directly linked to 3 companies (2 supply, 1 revenue relationships) and reaches 60 companies within two hops; the links are backed by 6 dated sources, 1 of them primary filings (as of 2026-07-12).

Annual return · 2026-07-10'21+44%'22-17.8%'23+33.3%'24+72.3%'25+9.1%YTD+18.4%
Money inMeta Platformshyperscalers · enterprises (storage · IP)
Everpure (formerly Pure Storage)ARR $1.8B
Money outKioxiaSK hynixmanufacturing & R&D (undisclosed)

Financials & Segments

  • Total revenue · ARR $1.8B (45% subscription)
  • Customer concentration · Meta DirectFlash 1-2EB; hyperscaler IP.
  • Segments · All-flash storage · DirectFlash IP licensing

Revenue from

  • Meta Platforms High confidence
    Supplies DirectFlash all-flash storage to Meta (1-2 exabytes, industry-first design win).
    Confirms EN Blocks & Files Published Aug 29, 2025: Pure Storage hammers revenue guidance as Meta deal boosts bottom line, outlook
    Confirms EN AInvest Published Aug 1, 2025: Pure Storage–Meta partnership (DirectFlash design win)
    Confirms EN SEC EDGAR Published Apr 28, 2025: Pure Storage proxy (DEF 14A, SEC)
    Confirms KO ZDNet Korea Published Mar 7, 2025: Pure Storage to power Meta's storage infrastructure
  • hyperscalers · enterprises (storage · IP) High confidence
    Licenses Purity/DirectFlash IP to hyperscalers (ARR $1.8B).
    Confirms EN FinancialContent Published Jan 2, 2026: Pure Storage: the all-flash AI-factory architecture
    Confirms EN SEC EDGAR Published Apr 28, 2025: Pure Storage proxy (DEF 14A, SEC)

Pays to

  • Kioxia Medium confidence
    Sources NAND for all-flash modules from Kioxia and others.
    Confirms EN FinancialContent Published Jan 2, 2026: Pure Storage: the all-flash AI-factory architecture
  • SK hynix Medium confidence
    Everpure (formerly Pure Storage) co-develops next-gen QLC NAND flash storage with SK hynix (May 2025) — a high-capacity, low-power hyperscaler solution that adds a second axis to its existing NAND source Kioxia, diversifying NAND cost and supply.
    Confirms KO The Elec (Etnews) Published May 28, 2025: Pure Storage and SK hynix to co-develop next-generation QLC flash storage
  • manufacturing & R&D (undisclosed) Low confidence
    Storage manufacturing and software R&D.
    Confirms EN SEC EDGAR Published Apr 28, 2025: Pure Storage proxy (DEF 14A, SEC)

Value-chain ripple (2 tiers)

Following node-to-node links up to 2 tiers; each firm is shown once, at its nearest tier.

CompanyChain'21'22'23'24'25YTD
Procter & Gamblelead2+20.5-5-0.9+17.3-12.3+4.1
Meta Platformslead1+23.1-64.2+194.1+66+13.1+1.6
Everpure (formerly Pure Storage)node+44-17.8+33.3+72.3+9.1+18.4
Kioxiabenef1····+1082.1+260.5
SK hynixbenef1-0.4-25.6+53.9+48.6+361.1+140.3
Jusung Engineeringbenef2+127.9-42.6+173.3-3.1+30.7+364.1
SUMCO Corporationbenef2-4.3-3.9+21.3-48.1+41.7+225.8
PSK Incbenef2+22.7-19.6+14.2-2.6+228.2+208
GlobalWafersbenef2+26.9-29.9+14.3-39+48.9+171.6
ACM Researchbenef2+4.9-72.9+153.4-22.7+161.3+161.1
Applied Materialsbenef2+83.6-37.5+68+1.1+59.6+135
FormFactorbenef2+6.3-51.4+87.6+5.5+26.8+110.7
KC Techbenef2-24.2-6.1+57.9+5.9+56.7+108.1
Lam Researchbenef2+53.7-40.7+88.6-6.8+139.2+105
Onto Innovationbenef2+112.9-32.7+124.6+9-5.3+103.6
Simmtechbenef2+119.6-34.6+12.4-63.3+392.9+94.9
Daeduck Electronicsbenef2+64.2-0.3+13.3-22.7+250.2+92.1
KLAbenef2+68-11.2+56+9.4+94.5+91
SCREEN Holdingsbenef2+40.7-13.2+220.1-24.1+84.9+86.3
Teradynebenef2+36.8-46.3+24.8+16.5+54.4+85.9
ASMPTbenef2-29-12.4+21.8-4.8+47.6+82
Tokyo Electron (TEL)benef2+40.4-14.5+89.8-4.4+61.6+78.2
Kokusai Electricbenef2···-35.4+165.3+70
ASMLbenef2+64.1-30.5+39.9-7.7+55.8+68.6
Global Unichipbenef2+21.4+67.6+99.4-13.7+101.4+66.4
Foosungbenef2+59.9-33.5-34.5-39.1+67.4+62.2
BESIbenef2+33.7-6.1+121.8-9.3+35+56.2
Fujimi Incorporatedbenef2+64.7-1.6+40.4-24.2+28.4+54.6
Eugene Technologybenef2+28.1-45.1+64.1-12.6+202.5+49.5
Montage Technologybenef2-18.2-21.8-18+51.4+169+47.4
Shin-Etsu Chemicalbenef2+6.3+3.1+57.8-15.6+7.6+44
Tokyo Ohka Kogyo (TOK)benef2-2.7-3+63.8+4.3+111.5+42.9
Camtekbenef2+110.1-52.3+215.9+18.3+31.7+35.2
Ebarabenef2+58.1+2.3+76.1+41+84+32.3
ASM Internationalbenef2+44.2+2.9+68.7+10.3+25.9+28.8
Powertech Technology (PTI)benef2+4.8-7.5+86-16+128.6+26
Lindebenef2+33.4-4.4+27.7+3.2+3.2+25.1
Advantestbenef2+17-2.3+155.7+49.5+196+17.1
Sumitomo Chemicalbenef2+19.6-9.1-27.7-2.2+43.9+16
Nepesbenef2-29.5-44+6.7-62.7+179.2+15.1
Merck KGaA (EMD)benef2+42.2-0.4-19.1-2.5-12.7+13.5
Air Liquidebenef2+14.1+7.9+20.9+8.5-4.8+12.5
Disco Corporationbenef2-6.6+27.7+218.5+11.6+49.6+10.2
Wonik IPSbenef2-19.7-19.8-0.2-25.5+408.8+9.3
Hanmi Semiconductorbenef2+98.5-21.7+313.1+93.7+87.9+5.5
Hana Micronbenef2+109-41+143.5-52.4+269.3+5.3
EO Technicsbenef2+7.6-28.2+130.5-16.2+163.2+0.7
ISCbenef2+43.2+14.2+116.5-11.9+126.8+0.3
HPSPbenef2··+216.5-30.4+54.7-4.5
Canonbenef2+22.5+11.1+46.4+27-3.2-5.6
Park Systemsbenef2+25.1+1.6+41.6+37.3+28.9-11.2
Dongjin Semichembenef2+28.1-13.7+16.1-42.8+160.1-15.8
Uni Testbenef2+23.4-57.8+11.3-1.6+6.8-24.8
ENF Technologybenef2-32.9-23.6+1.3-16.1+204.6-28.4
Leeno Industrialbenef2+21-5.3+18.3+9.5+150.1-30.3
SFA Semiconbenef2-5.8-34.1+48.7-48.7+139.8-31.8
Soulbrainbenef2-8.2-3.9+16.6-37.6+192.8-35.9
S&S Techbenef2-17.3-5+45.8-31.2+210.8-47.5

YTD as of 2026-07-10 · source: Yahoo Finance

Everpure's (formerly Pure Storage) thesis is 'a shift from all-flash storage to hyperscaler IP licensing.' Winning the industry-first DirectFlash design win at Meta, it deploys 1-2 exabytes through FY2026 and grows ARR to $1.8B (45% subscription) via a high-margin strategy of licensing Purity and DirectFlash to hyperscalers — a re-rating story moving weight from hardware-box sales to software/IP revenue. It is a downstream beneficiary of the NAND supercycle as AI training/inference data explode and demand for fast flash grows, but its cost rides NAND (Kioxia; QLC co-development with SK hynix), so a memory-price surge is a margin variable. It kept its listing after the March 2026 name/ticker change (PSTG->P). What to watch is wider hyperscaler IP adoption and NAND cost.

Analysis generated from returns as of 2026-06-23

Analyst ratings

Consensus: Buy 2 · Hold 0 · Sell 1 · Avg. target $87 · Price $79.33 (07-10) · Upside +10%

BrokerRatingTargetPublished
Oppenheimer · Param SinghOutperform$100Jun 10, 2026Report
J.P. Morgan · Samik ChatterjeeOverweight$92May 28, 2026Report
UBS · David VogtSell$70May 28, 2026Report

J.P. Morgan ($92) and Oppenheimer ($100) stayed bullish in May-June 2026 on AI and hyperscaler storage demand, while UBS kept its Sell with a $70 target, splitting the Street.


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