Consumer Discretionary · S&P 500

Booking Holdings

One of the world's largest online travel companies, running Booking.com and Priceline. S&P 500 constituent. Sector: Consumer Discretionary (Hotels, Resorts & Cruise Lines). Baseline node ahead of value-chain research; promoted to a full node once AI question demand is observed.

BKNG Updated Jul 11, 2026 2 AI consumers· 1 recurring

Annual return · 2026-07-10'21+7.7%'22-16%'23+76%'24+41.3%'25+8.6%YTD-16.3%
Money in·
Booking Holdings~$23.7B
Money out·

Financials & Segments

  • Total revenue · ~$23.7B (FY2024)
  • Segments · Accommodation Bookings · Flights & Rental Cars · Advertising & Other

Revenue from

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Pays to

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