Global online travel platform
Booking Holdings Inc.
Booking Holdings operates Booking.com, Priceline, Agoda, KAYAK and OpenTable, earning commissions and transaction margins from accommodation, flight, rental-car and restaurant reservations. It remits booking proceeds to hotel partners and spends on Google search advertising and Adyen's payments infrastructure.
BKNG Updated Sep 11, 2026 3 AI consumers· 3 recurring
Per the valuechain.wiki graph, Booking Holdings Inc. is directly linked to 4 companies (1 supply, 2 revenue, 1 investment relationships) and reaches 28 companies within two hops; the links are backed by 8 dated sources, 4 of them primary filings (as of 2026-09-11).
Financials & Segments
- Total revenue · US$26.917 billion in FY2025 (SEC XBRL)
- Segments · Merchant revenue · Agency revenue · Advertising and other revenue
Revenue from
- Marriott International High confidence
Marriott-branded hotels distribute rooms under an agreement with Booking.com. Booking Holdings recognizes commissions and transaction net revenue from Booking.com accommodation reservations but does not disclose the amount attributable to Marriott.Confirms EN Marriott International Published Mar 31, 2024: 2024 Autograph Collection Domestic Franchise Disclosure Document - Hilton Worldwide High confidence
Hilton identifies Booking.com as a third-party reservation channel and discloses that it pays commissions and transaction fees for room sales through internet travel intermediaries. It does not disclose the Booking.com-specific rate or amount.
Pays to
- Alphabet (Google) High confidence
Booking Holdings relies on online search engines, especially Google, as a major performance-marketing channel. The company does not disclose Google-specific ad spend, while paid-search analysis independently confirms Booking.com's substantial Google Ads presence.Confirms EN Adthena Published Apr 28, 2025: Paid Search Power Plays: Key Wins, Shifts, and Strategies RevealedMentions KO Hana Securities Published Aug 5, 2024: Booking Holdings: Why Third-Quarter Guidance Was Conservative - Adyen Medium confidence
Adyen has supported Booking.com's global payments infrastructure since 2019. Booking Holdings recognizes payment-processing fees on merchant transactions but does not disclose the amount paid to Adyen.Confirms EN Payments Dive Published Jun 16, 2025: Adyen and Booking.com: A Global Merchant's Selection Framework on LPM Expansion
Investments
- Trip.com Group High confidence· Amount $500M · FY2014 · Investment in a five-year senior convertible note issued by Ctrip
Booking Holdings, then known as The Priceline Group, invested in a Ctrip convertible note and American depositary shares to deepen its strategic exposure to China's online travel market. This edge represents the investment made in 2014, not a current ownership balance.Confirms EN SEC EDGAR Published Feb 19, 2015: The Priceline Group Inc. 2014 Annual Report on Form 10-K
Value-chain ripple (2 tiers)
Following node-to-node links up to 2 tiers; each firm is shown once, at its nearest tier.
| Company | Chain | '21 | '22 | '23 | '24 | '25 | YTD |
|---|---|---|---|---|---|---|---|
| Host Hotels & Resorts | lead2 | +18.9 | -4.6 | +27.6 | -5.5 | +7.2 | +30.5 |
| JPMorgan Chase | lead2 | +27.7 | -12.6 | +30.6 | +44.3 | +37.3 | +12.9 |
| American Express | lead2 | +36.9 | -8.5 | +28.7 | +60.3 | +26 | -11.1 |
| Marriott International, Inc. | lead1 | +25.3 | -9.3 | +53.1 | +24.9 | +12.3 | +9.1 |
| Hilton Worldwide Holdings Inc. | lead1 | +40.2 | -18.7 | +44.7 | +36.1 | +16.5 | +8.5 |
| Booking Holdings Inc. | node | +7.7 | -16 | +76 | +41.3 | +8.6 | -9.3 |
| Alphabet (Google) | benef1 | +65.3 | -39.1 | +58.3 | +36 | +66 | +8.3 |
| Trip.com Group | benef1 | · | +44.5 | -3 | +95.8 | -12.2 | -32.4 |
| Marvell | benef2 | +84.6 | -57.5 | +63.7 | +83.8 | -22.8 | +163.4 |
| Intel | benef2 | +6.1 | -46.6 | +94.6 | -59.6 | +84 | +159.6 |
| Wiwynn | benef2 | +24.7 | -22.3 | +206.4 | +3.5 | +64.4 | +120.2 |
| Flex Ltd. | benef2 | +1.9 | +17.1 | +41.9 | +67.2 | +57.4 | +81.2 |
| Arista Networks | benef2 | +97.9 | -15.6 | +94.1 | +87.7 | +18.5 | +47.9 |
| GE Vernova | benef2 | · | · | · | · | +99 | +44.4 |
| TeraWulf | benef2 | +77.1 | -95.5 | +258.2 | +135.8 | +103 | +43.7 |
| Alchip Technologies | benef2 | +14.3 | -8.7 | +365.1 | -18.9 | +0.8 | +36.1 |
| Eaton | benef2 | +46.7 | -7.2 | +56.2 | +39.5 | -2.8 | +30.1 |
| Quanta Computer | benef2 | +22.2 | -12.8 | +254.5 | +12.7 | +8.9 | +28.5 |
| NVIDIA | benef2 | +125.5 | -50.3 | +239 | +171.2 | +38.9 | +23.7 |
| Schneider Electric | benef2 | +25.9 | +1.6 | +25.8 | +36.1 | +0.5 | +20.7 |
| Foxconn (Hon Hai) | benef2 | -5.1 | +2.8 | +7.8 | +80.1 | +26.9 | +19.6 |
| NextEra Energy | benef2 | +23.4 | -8.5 | -25.3 | +21.5 | +15.5 | +6.2 |
| Duke Energy Corporation | benef2 | +19.1 | +2 | -1.6 | +15.6 | +12.7 | +5.3 |
| Xcel Energy | benef2 | +4.4 | +6.4 | -8.7 | +12.3 | +13.9 | +4.1 |
| Broadcom | benef2 | +56.5 | -13.3 | +104.2 | +110.5 | +50.6 | +3.8 |
| Berkshire Hathaway | benef2 | +29 | +3.3 | +15.5 | +27.1 | +10.9 | +0.7 |
| Comcast Corporation | benef2 | -2.2 | -28.7 | +29.1 | -11.8 | -17.3 | -1.9 |
| Baidu | benef2 | · | -8.2 | -23.4 | -13.5 | +74.2 | -37.2 |
YTD as of 2026-09-04 · source: Yahoo Finance
Booking Holdings Inc. operates across Global online travel platform. It is -9.3% in 2026. The stock (-9.3%) and its supply side (avg +8.3%) are moving in step. It remits booking proceeds to hotel partners and spends on Google search advertising and Adyen's payments infrastructure.
Analysis generated from returns as of 2026-09-04