Global hotel franchisor
Marriott International, Inc.
Marriott licenses hotel brands and manages properties for franchise and management fees, while also earning usage-based revenue from Bonvoy co-branded cards. It bears the costs of owned and leased hotels and centralized services and relies on external cloud vendors for reservation and human-resources systems.
MAR Updated Sep 11, 2026 3 AI consumers· 3 recurring
Per the valuechain.wiki graph, Marriott International, Inc. is directly linked to 5 companies (3 supply, 2 revenue relationships) and reaches 12 companies within two hops; the links are backed by 8 dated sources, 3 of them primary filings (as of 2026-09-11).
Financials & Segments
- Total revenue · FY2025 total revenue of $26.186 billion (Form 10-K filed 2026-02-10)
- Segments · Net fee revenue · Owned, leased, and other revenue · Cost reimbursement revenue
Revenue from
- JPMorgan Chase High confidence
Marriott has a multi-year U.S. Bonvoy co-branded card agreement with JPMorgan Chase. It receives fixed consideration at contract inception and monthly variable consideration tied primarily to card usage, but does not disclose the amount by issuer. - American Express High confidence
Marriott has a multi-year U.S. Bonvoy co-branded card agreement with American Express. It receives fixed consideration at contract inception and monthly variable consideration tied primarily to card usage, but does not disclose the amount by issuer.
Pays to
- Booking Holdings Inc. High confidence
Marriott distributes rooms at its branded hotels through an agreement with Booking.com, under which Booking Holdings recognizes commissions and transaction net revenue from accommodation reservations but does not separately disclose the amount attributable to Marriott.Confirms EN Marriott International Published Mar 31, 2024: 2024 Autograph Collection Domestic Franchise Disclosure Document - Cintas Corporation High confidence
Marriott International purchased recycled-polyester associate uniforms from Cintas, with nine Marriott brands using the uniforms based on the 2013 program data disclosed in 2014.Confirms EN Marriott International Published Aug 14, 2014: Marriott International Conservation Measures on Track to Meet 2020 Goals - Amadeus Medium confidence
Marriott contracted to replace its proprietary reservations system with Amadeus's cloud-based ACRS. The contract value has not been disclosed.Confirms EN Amadeus Hospitality Published Nov 18, 2021: Amadeus Announces Agreement with Marriott International to Deploy Transformative, Cloud-based CRS Solution - Oracle Medium confidence
Marriott deployed Oracle Fusion Cloud HCM to automate core human-resources functions. Subscription and service consideration paid to Oracle has not been disclosed.Confirms EN Oracle Published Apr 20, 2021: Marriott HR upgrades to cloud suite as employees and guests return to its properties
Investments
- citizenM High confidence· Contract value $355M · 2025 acquisition · Consideration for the citizenM brand and related intellectual property, excluding contingent earn-out payments
Marriott completed its $355 million acquisition of the citizenM brand and related intellectual property in the third quarter of 2025. The metric excludes up to $110 million of potential growth-based earn-out payments.Mentions KO KPMG Samjong Economic Research Institute Published Jul 21, 2025: Hotel Industry at an Inflection Point: Business Trends and Growth StrategiesConfirms KO PR Newswire and Yonhap News Agency Published Apr 28, 2025: Marriott International Announces Acquisition of the citizenM Brand
Value-chain ripple (2 tiers)
Following node-to-node links up to 2 tiers; each firm is shown once, at its nearest tier.
| Company | Chain | '21 | '22 | '23 | '24 | '25 | YTD |
|---|---|---|---|---|---|---|---|
| EOG Resources, Inc. | lead2 | +88.6 | +56.9 | -2 | +4.3 | -11.4 | +41.7 |
| Chipotle Mexican Grill | lead2 | +26.1 | -20.6 | +64.8 | +31.8 | -38.6 | -0.1 |
| JPMorgan Chase | lead1 | +27.7 | -12.6 | +30.6 | +44.3 | +37.3 | +12.9 |
| American Express | lead1 | +36.9 | -8.5 | +28.7 | +60.3 | +26 | -11.1 |
| Marriott International, Inc. | node | +25.3 | -9.3 | +53.1 | +24.9 | +12.3 | +9.1 |
| Cintas Corporation | benef1 | +26.5 | +3 | +34.8 | +22.2 | +3.8 | +7.4 |
| Booking Holdings Inc. | benef1 | +7.7 | -16 | +76 | +41.3 | +8.6 | -9.3 |
| Oracle | benef1 | +36.9 | -4.6 | +30.9 | +60 | +18.1 | -17.8 |
| Bloom Energy | benef2 | -23.5 | -12.8 | -22.6 | +50.1 | +291.2 | +191 |
| AMD | benef2 | +56.9 | -55 | +127.6 | -18.1 | +77.3 | +123 |
| NVIDIA | benef2 | +125.5 | -50.3 | +239 | +171.2 | +38.9 | +23.7 |
| Alphabet (Google) | benef2 | +65.3 | -39.1 | +58.3 | +36 | +66 | +8.3 |
| Trip.com Group | benef2 | · | +44.5 | -3 | +95.8 | -12.2 | -32.4 |
YTD as of 2026-09-04 · source: Yahoo Finance
Marriott International, Inc. operates across Global hotel franchisor. It stayed steadily positive in recent years and is +9.1% in 2026. Demand side (avg +12.9%), the stock (+9.1%) and supply side (avg -13.5%) are moving in step. Propagation has completed a lap, so the next leg depends on individual results more than chain direction. Among connected nodes the furthest ahead is JPMorgan Chase (+12.9%) and the furthest behind is Oracle (-17.8%). If chain logic explains the gap, the laggard is the next propagation candidate; if not, the link itself deserves a second look. It bears the costs of owned and leased hotels and centralized services and relies on external cloud vendors for reservation and human-resources systems.
Analysis generated from returns as of 2026-09-04