World's largest luxury group, an AI-uncorrelated extreme discretionary-consumption control
LVMH Moet Hennessy Louis Vuitton
LVMH is the world's largest luxury group, led by Louis Vuitton and Dior across five business groups (Fashion & Leather Goods, Wines & Spirits, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing); on this map it is an extreme discretionary-consumption control with no touchpoint to the AI chain. FY2025 revenue was EUR 80.8 billion (organic -1%), and its results run on Chinese consumption, tourism and the euro FX clock rather than the AI cycle. Its AI exposure is effectively nil, and it sits at the opposite pole from defensives, sensitive to the cycle and luxury demand and unrelated to value-chain re-ratings.
MC.PA Updated Jul 10, 2026 4 AI consumers· 1 recurring
Per the valuechain.wiki graph, LVMH Moet Hennessy Louis Vuitton is directly linked to 2 companies (2 supply, 0 revenue relationships) and reaches 18 companies within two hops; the links are backed by 11 dated sources, 1 of them primary filings (as of 2026-07-10).
Financials & Segments
- Total revenue · FY2025 revenue of EUR 80.8B (organic -1%; reported -5% on FX). Profit from recurring operations EUR 17.8B, operating margin about 22%
- Customer concentration · By region the US is 26% and Asia ex-Japan 26% of sales, so Chinese demand recovery, tourism and the euro are the key variables; the Fashion & Leather Goods group drives group results
- Segments · Fashion & Leather Goods · Selective Retailing · Perfumes & Cosmetics · Wines & Spirits · Watches & Jewelry
Revenue from
- China Tourism Group Duty Free High confidence· transaction value $395 · 2026-01
In Jan 2026 LVMH sold DFS's Hong Kong/Macau retail and Greater China intangibles to CTG Duty Free for USD 395m, reinvesting most proceeds into CTG shares with a brand-supply MOU.Confirms KO The Korea Economic Daily Published Jan 20, 2026: LVMH joins hands with CDFG, China's largest duty-free operator - 소비자 (럭셔리 5개 부문 브랜드) High confidence· Amount 80.8 EUR10억 · FY2025 · group revenue
End demand is discretionary consumers worldwide buying luxury brands across five groups from fashion and leather to wines, perfumes, watches and retail. FY2025 revenue was EUR 80.8bn (organic -1%), and as discretionary spending it is sensitive to the cycle and luxury demand.Confirms KO The Korea Economic Daily Published Feb 18, 2026: Luxury slump hits LVMH as shoppers turn awayConfirms EN Luxury Tribune Published Jan 27, 2026: LVMH Resists in 2025 With Revenue of EUR 80.8 Billion, Down 1%Confirms EN LVMH Investor Relations Published Jan 27, 2026: Solid performance in a disrupted global economic and geopolitical environment - 셀렉티브 리테일·직영 유통 (세포라·DFS·부티크) High confidence· Market share 4% · FY2025 유기 성장 · Selective Retailing organic growth
Directly operated boutiques and Selective Retailing (Sephora, DFS) are the distribution axis; Selective Retailing grew organic +4% with recurring operating profit up 28% in 2025, relatively resilient within the group.Confirms EN Luxury Tribune Published Jan 27, 2026: LVMH Resists in 2025 With Revenue of EUR 80.8 Billion, Down 1% - Kohl's High confidence· channel sales $1.4 · FY2023
Sephora at Kohl's shop-in-shops span 1,000+ US stores; sales topped USD 1.4bn in 2023, on track past the USD 2bn 2025 goal.Confirms EN Kohl's Corporate Newsroom Published Mar 14, 2024: Sephora at Kohl's Surpasses $1.4 Billion in Sales
Pays to
- 원자재 (가죽·금·다이아몬드 등, 비공개) High confidence
Product costs come from luxury raw materials such as leather, gold, diamonds and cognac stocks. Brand pricing power protects the margin (about 22%), but raw materials and FX are cost variables. Individual suppliers and amounts are not disclosed. - 매장 임대·마케팅·리테일 인건비 (비공개) Medium confidence
Prime-location store rents, heavy marketing and advertising, and retail staff are the main operating costs. AI exposure is effectively nil and, where present, is operational efficiency (inventory, CRM), unrelated to value-chain re-ratings. Details are per disclosed financials. - Alphabet (Google) Medium confidence
Strategic partnership with Google Cloud (2021) for AI/ML (demand forecasting, inventory optimization, personalization) and IT modernization; Google Cloud is the cloud provider for LVMH's Maisons.Confirms EN Google Cloud Press Corner Published Jun 16, 2021: LVMH and Google Cloud Create Strategic Partnership - Alibaba Group Medium confidence
Extended Alibaba partnership (May 2024): Alibaba Cloud gen-AI (Qwen) and infrastructure across 30+ Maisons in China/SEA; ~30 Maisons sell via Tmall Luxury Pavilion (undisclosed).Confirms EN Alibaba Group Published May 22, 2024: LVMH Redefines Luxury Retail Experience in China with AlibabaConfirms EN WWD Published May 22, 2024: LVMH Extends Partnership With Alibaba Group to Deploy AI in China
Value-chain ripple (2 tiers)
Following node-to-node links up to 2 tiers; each firm is shown once, at its nearest tier.
| Company | Chain | '21 | '22 | '23 | '24 | '25 | YTD |
|---|---|---|---|---|---|---|---|
| LVMH Moet Hennessy Louis Vuitton | node | +46.6 | +12.7 | -1.8 | -7.3 | -20.4 | -9 |
| Alphabet (Google) | benef1 | +65.3 | -39.1 | +58.3 | +36 | +66 | +14.3 |
| Alibaba Group | benef1 | -49 | -25.8 | -10.8 | +11.8 | +75.8 | -22.7 |
| Intel | benef2 | +6.1 | -46.6 | +94.6 | -59.6 | +84 | +197.7 |
| Marvell | benef2 | +84.6 | -57.5 | +63.7 | +83.8 | -22.8 | +177.8 |
| TeraWulf | benef2 | +77.1 | -95.5 | +258.2 | +135.8 | +103 | +91.2 |
| GE Vernova | benef2 | · | · | · | · | +99 | +67.3 |
| Wiwynn | benef2 | +24.7 | -22.3 | +206.4 | +3.5 | +64.4 | +45.1 |
| Arista Networks | benef2 | +97.9 | -15.6 | +94.1 | +87.7 | +18.5 | +42.7 |
| Alchip Technologies | benef2 | +14.3 | -8.7 | +365.1 | -18.9 | +0.8 | +34.7 |
| Quanta Computer | benef2 | +22.2 | -12.8 | +254.5 | +12.7 | +8.9 | +33.4 |
| Eaton | benef2 | +46.7 | -7.2 | +56.2 | +39.5 | -2.8 | +28.6 |
| Broadcom | benef2 | +56.5 | -13.3 | +104.2 | +110.5 | +50.6 | +16 |
| NVIDIA | benef2 | +125.5 | -50.3 | +239 | +171.2 | +38.9 | +13.3 |
| Schneider Electric | benef2 | +25.9 | +1.6 | +25.8 | +36.1 | +0.5 | +13 |
| NextEra Energy | benef2 | +23.4 | -8.5 | -25.3 | +21.5 | +15.5 | +11.1 |
| Foxconn (Hon Hai) | benef2 | -5.1 | +2.8 | +7.8 | +80.1 | +26.9 | +10.9 |
| Berkshire Hathaway | benef2 | +29 | +3.3 | +15.5 | +27.1 | +10.9 | -1.8 |
YTD as of 2026-07-10 · source: Yahoo Finance
LVMH Moet Hennessy Louis Vuitton is the World's largest luxury group, an AI-uncorrelated extreme discretionary-consumption control. It remained weak at -20.4% in 2025 and -8.7% in 2026. The stock (-8.7%) and its supply side (avg -4.3%) are moving in step. Among connected nodes the furthest ahead is Alphabet (Google) (+14.8%) and the furthest behind is Alibaba Group (-23.5%). If chain logic explains the gap, the laggard is the next propagation candidate; if not, the link itself deserves a second look. Its AI exposure is effectively nil, and it sits at the opposite pole from defensives, sensitive to the cycle and luxury demand and unrelated to value-chain re-ratings.
Analysis generated from returns as of 2026-07-10Analyst ratings
Consensus: Buy 4 · Hold 0 · Sell 0 · Avg. target €601 · Price €489.9 (07-10) · Upside +23%
| Broker | Rating | Target | Published | |
|---|---|---|---|---|
| UBS | Buy | €650 | Jul 2, 2026 | Report ↗ |
| Citi | Buy | €604 | Jun 25, 2026 | Report ↗ |
| CIC Market Solutions | Buy | €570 | Jun 23, 2026 | Report ↗ |
| Kepler Cheuvreux | Buy | €580 | Jun 18, 2026 | Report ↗ |
Rates LVMH Buy with a €650 target on recovering luxury demand and brand premium.
Analyses covering this node
- Consumption does not run on one clock: staples, discretionary, luxury diverge Jul 5, 2026
- AI money stays inside the chain: consumption and capital run on other clocks Jul 5, 2026