{"slug":"booking-holdings","name":"부킹 홀딩스","name_en":"Booking Holdings","ticker":"BKNG","updated_at":"2026-07-11T10:15:19.619+00:00","canonical":"https://valuechain.wiki/booking-holdings","kicker":"임의소비재 · S&P 500","kicker_en":"Consumer Discretionary · S&P 500","lead":"부킹닷컴·프라이스라인 등을 운영하는 세계 최대급 온라인 여행 예약 기업이다. S&P 500 구성종목. 섹터: 임의소비재(Hotels, Resorts & Cruise Lines). 밸류체인 관계·수치 데이터는 조사 전인 기본 노드로, AI 질문 수요가 관측되면 상세 노드로 승격된다.","lead_en":"One of the world's largest online travel companies, running Booking.com and Priceline. S&P 500 constituent. Sector: Consumer Discretionary (Hotels, Resorts & Cruise Lines). Baseline node ahead of value-chain research; promoted to a full node once AI question demand is observed.","segments":{"parts":[{"name":"숙박 예약"},{"name":"항공·렌터카"},{"name":"광고·기타"}],"total":"약 $23.7B (FY2024)"},"segments_en":{"parts":[{"name":"Accommodation Bookings"},{"name":"Flights & Rental Cars"},{"name":"Advertising & Other"}],"total":"~$23.7B (FY2024)"},"returns_yearly":{"2021":7.7,"2022":-16,"2023":76,"2024":41.3,"2025":8.6,"2026":-16.3},"return_asof":"2026-07-10","value_chain":{"leading":[],"benefiting":[],"analysis":null,"analysis_en":null,"analysis_asof":null},"edges":[]}