Global recommerce marketplace
eBay Inc.
eBay connects buyers and sellers, earning transaction fees, seller advertising fees, subscriptions, and shipping-related fees. It spends on payment processing, search marketing, and cloud-based recommendation technology, and acquired fashion resale marketplace Depop in 2026.
EBAY Updated Sep 12, 2026 4 AI consumers· 2 recurring
Per the valuechain.wiki graph, eBay Inc. is directly linked to 2 companies (1 supply, 0 revenue, 1 investment relationships) and reaches 22 companies within two hops; the links are backed by 7 dated sources, 3 of them primary filings (as of 2026-09-12).
Financials & Segments
- Total revenue · $11.1 billion (FY2025)
- Segments · Marketplace · Advertising
Revenue from
- Marketplace fee-paying customers High confidence· Amount $9.1B · FY2025 · Revenue from marketplace fee-paying customers
Sellers and some buyers pay for transaction connection, listings and features, store subscriptions, foreign exchange, and shipping-related services. Marketplace revenue from this customer group was $9.107 billion in FY2025. - Promoted Listings sellers and third-party advertisers High confidence· Amount $2B · FY2025 · Advertising revenue from Promoted Listings sellers and third-party advertisers
Sellers pay to promote listings on and off eBay, while third-party advertisers pay based on impressions or clicks. Advertising revenue from this customer group was $1.993 billion in FY2025.
Pays to
- Adyen N.V. High confidence
Adyen is a primary global payment-processing partner for eBay, supporting payment acceptance, fund splitting, and seller payouts. eBay discloses payment-processing costs but not the amount paid specifically to Adyen. - Alphabet (Google) Medium confidence
eBay relies on Google Search for product-discovery traffic and buys paid-search advertising. It also uses Google Cloud Vertex AI and Vector Search in its recommendation system, but does not disclose Google-specific advertising or cloud spending.Confirms EN Google Cloud Blog Published Mar 7, 2024: eBay Accelerates Its AI-Driven Recommendation Engine with Vertex AI
Investments
- Depop Limited High confidence· Contract value $1.4B · transaction closed 2026-07-30 · Aggregate cash consideration paid to acquire all equity interests in Depop
eBay completed its acquisition of fashion resale marketplace Depop on July 30, 2026. Aggregate cash consideration was approximately $1.4 billion, comprising a $1.2 billion base price plus $200 million of net purchase-price adjustments and interest.Confirms KO ZDNet Korea Published Aug 6, 2026: eBay's Depop Acquisition Cost Rises to an Actual $1.4 BillionConfirms EN SEC EDGAR Published Jul 30, 2026: Etsy 8-K Exhibit 99.2: Unaudited Pro Forma Consolidated Financial Information - KakaoBank High confidence· Amount $106M · FY2023 · Proceeds from the sale of eBay's remaining KakaoBank shares
eBay held an equity investment in KakaoBank, sold part of it in 2022, and disposed of the remainder in 2023. Proceeds from the remaining stake were $106 million, and eBay no longer holds the investment.
Value-chain ripple (2 tiers)
Following node-to-node links up to 2 tiers; each firm is shown once, at its nearest tier.
| Company | Chain | '21 | '22 | '23 | '24 | '25 | YTD |
|---|---|---|---|---|---|---|---|
| eBay Inc. | node | +33.8 | -36.5 | +7.7 | +44.8 | +42.7 | +19.8 |
| Alphabet (Google) | benef1 | +65.3 | -39.1 | +58.3 | +36 | +66 | +8.3 |
| KakaoBank | benef1 | · | -33.7 | +1.3 | -22.3 | +9.6 | -2.5 |
| Marvell | benef2 | +84.6 | -57.5 | +63.7 | +83.8 | -22.8 | +163.4 |
| Intel | benef2 | +6.1 | -46.6 | +94.6 | -59.6 | +84 | +159.6 |
| Wiwynn | benef2 | +24.7 | -22.3 | +206.4 | +3.5 | +64.4 | +120.2 |
| Flex Ltd. | benef2 | +1.9 | +17.1 | +41.9 | +67.2 | +57.4 | +81.2 |
| Arista Networks | benef2 | +97.9 | -15.6 | +94.1 | +87.7 | +18.5 | +47.9 |
| GE Vernova | benef2 | · | · | · | · | +99 | +44.4 |
| TeraWulf | benef2 | +77.1 | -95.5 | +258.2 | +135.8 | +103 | +43.7 |
| Alchip Technologies | benef2 | +14.3 | -8.7 | +365.1 | -18.9 | +0.8 | +36.1 |
| Eaton | benef2 | +46.7 | -7.2 | +56.2 | +39.5 | -2.8 | +30.1 |
| Quanta Computer | benef2 | +22.2 | -12.8 | +254.5 | +12.7 | +8.9 | +28.5 |
| NVIDIA | benef2 | +125.5 | -50.3 | +239 | +171.2 | +38.9 | +23.7 |
| Schneider Electric | benef2 | +25.9 | +1.6 | +25.8 | +36.1 | +0.5 | +20.7 |
| Foxconn (Hon Hai) | benef2 | -5.1 | +2.8 | +7.8 | +80.1 | +26.9 | +19.6 |
| NextEra Energy | benef2 | +23.4 | -8.5 | -25.3 | +21.5 | +15.5 | +6.2 |
| Duke Energy Corporation | benef2 | +19.1 | +2 | -1.6 | +15.6 | +12.7 | +5.3 |
| Xcel Energy | benef2 | +4.4 | +6.4 | -8.7 | +12.3 | +13.9 | +4.1 |
| Broadcom | benef2 | +56.5 | -13.3 | +104.2 | +110.5 | +50.6 | +3.8 |
| Berkshire Hathaway | benef2 | +29 | +3.3 | +15.5 | +27.1 | +10.9 | +0.7 |
| Comcast Corporation | benef2 | -2.2 | -28.7 | +29.1 | -11.8 | -17.3 | -1.9 |
YTD as of 2026-09-04 · source: Yahoo Finance
eBay Inc. operates across Global recommerce marketplace. It stayed steadily positive in recent years and is +19.8% in 2026. The stock (+19.8%) and its supply side (avg +8.3%) are moving in step. It spends on payment processing, search marketing, and cloud-based recommendation technology, and acquired fashion resale marketplace Depop in 2026.
Analysis generated from returns as of 2026-09-04