{"slug":"ebay","name":"이베이","name_en":"eBay Inc.","ticker":"EBAY","updated_at":"2026-07-11T10:20:07.478+00:00","canonical":"https://valuechain.wiki/ebay","kicker":"임의소비재 · S&P 500","kicker_en":"Consumer Discretionary · S&P 500","lead":"개인과 소상공인을 연결하는 글로벌 온라인 마켓플레이스로 중고와 수집품 거래에 강점을 지닌다. S&P 500 구성종목. 섹터: 임의소비재(Broadline Retail). 밸류체인 관계·수치 데이터는 조사 전인 기본 노드로, AI 질문 수요가 관측되면 상세 노드로 승격된다.","lead_en":"A global online marketplace connecting individuals and small sellers, with strength in used goods and collectibles. S&P 500 constituent. Sector: Consumer Discretionary (Broadline Retail). Baseline node ahead of value-chain research; promoted to a full node once AI question demand is observed.","segments":{"parts":[{"name":"마켓플레이스(수수료)"},{"name":"광고·마케팅 서비스"}],"total":"약 $10.3B (FY2024)"},"segments_en":{"parts":[{"name":"Marketplace (fees)"},{"name":"Advertising & Marketing Services"}],"total":"~$10.3B (FY2024)"},"returns_yearly":{"2021":33.8,"2022":-36.5,"2023":7.7,"2024":44.8,"2025":42.7,"2026":35.4},"return_asof":"2026-07-10","value_chain":{"leading":[],"benefiting":[],"analysis":null,"analysis_en":null,"analysis_asof":null},"edges":[]}