{"slug":"naver","name":"네이버","name_en":"NAVER","ticker":"035420.KS","updated_at":"2026-07-11T10:22:19.976+00:00","canonical":"https://valuechain.wiki/naver","kicker":"코스피 대형주","kicker_en":"KOSPI large cap","lead":"국내 최대 인터넷 포털을 운영하는 기업으로, 검색과 커머스, 핀테크, 클라우드, 콘텐츠 사업을 아우른다. 코스피 시가총액 상위 종목. 밸류체인 관계·수치 데이터는 조사 전인 기본 노드로, AI 질문 수요가 관측되면 상세 노드로 승격된다.","lead_en":"The operator of Korea's largest internet portal, spanning search, commerce, fintech, cloud and content businesses. KOSPI large-cap constituent. Baseline node ahead of value-chain research; promoted to a full node once AI question demand is observed.","segments":{"parts":[{"name":"서치플랫폼(검색/광고)"},{"name":"커머스"},{"name":"핀테크/콘텐츠/클라우드"}],"total":"약 10.7조원 (FY2024)"},"segments_en":{"parts":[{"name":"Search platform (search/ads)"},{"name":"Commerce"},{"name":"Fintech/content/cloud"}],"total":"~₩10.7T (FY2024)"},"returns_yearly":{"2021":-9.5,"2022":-32.9,"2023":-2.6,"2024":8,"2025":27.6,"2026":-29.7},"return_asof":"2026-07-10","value_chain":{"leading":[],"benefiting":[],"analysis":null,"analysis_en":null,"analysis_asof":null},"edges":[]}