{"slug":"f-f","name":"F&F","name_en":"F&F","ticker":"383220.KS","updated_at":"2026-07-11T10:21:53.938+00:00","canonical":"https://valuechain.wiki/f-f","kicker":"코스피 대형주","kicker_en":"KOSPI large cap","lead":"MLB와 디스커버리 등 패션 브랜드를 전개하는 의류 기업이다. 코스피 시가총액 상위 종목. 밸류체인 관계·수치 데이터는 조사 전인 기본 노드로, AI 질문 수요가 관측되면 상세 노드로 승격된다.","lead_en":"An apparel company operating fashion brands such as MLB and Discovery. KOSPI large-cap constituent. Baseline node ahead of value-chain research; promoted to a full node once AI question demand is observed.","segments":{"parts":[{"name":"패션 브랜드(MLB)"},{"name":"디스커버리·기타"}],"total":"약 2조원 (FY2024)"},"segments_en":{"parts":[{"name":"Fashion brand (MLB)"},{"name":"Discovery and other"}],"total":"~₩2T (FY2024)"},"returns_yearly":{"2022":-6.3,"2023":-52.3,"2024":-6.4,"2025":18.1,"2026":6.2},"return_asof":"2026-07-10","value_chain":{"leading":[],"benefiting":[],"analysis":null,"analysis_en":null,"analysis_asof":null},"edges":[]}