{"slug":"cheil-worldwide","name":"제일기획","name_en":"Cheil Worldwide","ticker":"030000.KS","updated_at":"2026-07-11T10:21:47.455+00:00","canonical":"https://valuechain.wiki/cheil-worldwide","kicker":"코스피 대형주","kicker_en":"KOSPI large cap","lead":"삼성 계열 국내 1위 종합광고대행사로 광고 기획과 마케팅 솔루션을 제공한다. 코스피 시가총액 상위 종목. 밸류체인 관계·수치 데이터는 조사 전인 기본 노드로, AI 질문 수요가 관측되면 상세 노드로 승격된다.","lead_en":"Korea's top advertising agency, a Samsung affiliate providing ad planning and marketing solutions. KOSPI large-cap constituent. Baseline node ahead of value-chain research; promoted to a full node once AI question demand is observed.","segments":{"parts":[{"name":"광고"},{"name":"디지털·리테일 마케팅"}],"total":"약 4조원 (FY2024)"},"segments_en":{"parts":[{"name":"Advertising"},{"name":"Digital and retail marketing"}],"total":"~₩4T (FY2024)"},"returns_yearly":{"2021":18.6,"2022":5.1,"2023":-11.5,"2024":0.2,"2025":35.2,"2026":-14.3},"return_asof":"2026-07-10","value_chain":{"leading":[],"benefiting":[],"analysis":null,"analysis_en":null,"analysis_asof":null},"edges":[]}